Many brands and professionals aspire to reach the first page of Google. As the most widely used search engine, getting at the top of SERPs or search engine results pages can generate exposure for a business. With 75% of users never scrolling past page one, no enterprise can afford to rank low as it won’t get them the inbound traffic and clicks to make their marketing efforts worthwhile. With the right search engine optimization strategies and digital marketing solutions, you can enhance your online visibility significantly and create the kind of exposure that can grow an organization in the long-term.
However, average domain owners don’t have the capacity to achieve a first-page ranking at Google for all the top search tags. When you get right down to it, there are a multitude of high-profile businesses, bloggers, and other entities that are capitalizing on the coveted industry keywords. What this means is that the odds aren’t exactly your brand’s favor. But that doesn’t mean it’s impossible to get excellent results. In this guide, we’ll discuss some practiced and proven strategies that will help you succeed where others may have floundered. Continue reading for more information.
Begin by leveraging long-tailed keywords
There’s no denying the fact that it can be a struggle to rank for popular head keywords. You’ll only be wasting time and resources by trying. Instead, it’s a better approach to leverage long-tailed keywords instead. While they may not necessarily yield the kind of traffic that their short-tailed counterparts can bring, they can add up in total if you use enough of them. Because they’re generally much easier to rank highly for, it means that you won’t have to fight a losing battle against large, industry-leading enterprises and invest any more resources than you need to get the outcome you want.
If you’re still skeptical about their efficacy, then consider this: they bring much better rates of conversions. This is primarily because searches are more precise and specific, whereas short-tailed keywords tend to be more general. Users who are looking for specific information are more likely to turn into paying consumers too.
Blog more than your competitors
Opting for long-tailed keywords can be advantageous. However, one downside is that they can’t just all be incorporated into one page; you’ll need to limit yourself to two or three for every post. Fortunately, there’s a simple and effective way to overcome this issue: make more content! It isn’t a big secret that producing more content will give a brand better odds at ranking on Google’s first page. Simply put, writing more will ensure that more of your pages are indexed. As a result, it will lead to a higher volume of traffic for your website.
Coming up with ten posts every month isn’t enough – most of your competitors are likely doing double that. You won’t outrank them by doing less. So make sure that you step up your content game and write more than your rivals do. But always remember never to compromise their quality to meet your quota. After all, your pieces won’t generate the results you’re looking to get if they’re poorly written.
Get the company featured and reviewed
There are times when pay-per-click advertising won’t be an option to get yourself ranking higher on your targeted keywords. It may also not be feasible to produce long-form guides to achieve the coveted position for the search tags. In these cases, it’s still possible to get the brand featured in content that’s top-ranking without having to do a lot of work in the process. Instead of having the website positioned in Google from organic rankings and Adwords, there’s a way to become featured with minimal effort and time on the roundup posts.
Through the roundup style, which is essentially made up of opinions and content from specialists within a specific niche, you’ll be able to get your company’s name out easily. With some easy and straightforward efforts in reaching out to experts in your field, you’ll keep yourself from having to grind out just to ensure that you position the brand right next to searchers that are looking for your offerings.
Ensure that the website is free of issues
Ranking high in search engines isn’t only about keywords and content. You’ll also need a well-designed website. Engagement plays a role on how a site ranks in search results, after all. If the web pages are hard to navigate through, have many dead links, and an eyesore in general, it will likely turn visitors off. This will then elevate your abandonment or bounce rate, which Google and other search engines will factor in when it ranks the site. Because of this, you must always keep your domain free of any issues. As obvious as it might sound, it will help you achieve the desired first-page ranking.
Don’t let your website slow down
Speed is another factor that can contribute to the engagement of abandonment of a website. These days, users aren’t as patient as they once were. If your web pages fail to load within seconds, there’s a good chance that you’ll frustrate your visitors and they may end up leaving for your competition. And nobody wants that to happen. It is for this reason that you must maintain a reasonable level of loading speed for your website. From optimizing your images to cleaning up the web code, ensuring that it quickly loads up will help you attract more users.
Acquire digital marketing solutions
There’s a limit to what we can do to get to the top. If you want excellent results, you must invest in the services of a professional marketing firm. Outsourcing the job to experts won’t just relieve your business of the burden of handling its advertising needs – it will also allow your brand to reach its marketing goals much better.
Ranking at the top page of Google is not a small feat. It will likely take you time, effort, and smart decision making. With the strategies and techniques above, you’ll tips the scales to your favor and help your business get to number one.